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It Takes A Village To Fill An Audience
For a new TV spot for Mediacom’s Gigabit+ service, we created a fictional “industry event” with a keynote speaker extolling the qualities that make Gigabit+ an enterprise-level service. To fill out the audience, we used a handful of extras, (including some of the PK Network team – seen here), and replicated them to fill out…
Read MoreCreating A Digital Ad Primer For Spectrum
Spectrum Reach, the advertising sales division of Charter Communications / Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the presentation positions Spectrum as a subject authority. Using bright imagery and featuring the…
Read MoreThe Revolution Will Be Televised – After Some 3D Rendering & Compositing
Here’s a behind-the-scenes look at PK Network’s latest TV commercial for our “Revolutionize Your Business” campaign for Mediacom Business. The larger size of the green screen cyclorama at Windmill Studios in Brooklyn gave us plenty of room to lay track and move our camera around the actors. See the final spot with all of the…
Read MoreWe Sat Down To Make Our Holiday Card. This Is What Happened…
Happy Holidays from all of us at PK Network!
Read MoreOn Set With Cindy Cashdollar
Producing a TV spot for Mediacom Business, we were excited to have the opportunity to work with five-time Grammy winner Cindy Cashdollar and her band, the Syncopators. Cindy is in the Texas Steel Guitar Hall of Fame, and has worked with artists such as Van Morrison, Bob Dylan, Rod Stewart, and Ryan Adams. Filmed at…
Read MoreThe Summer of Awards: PK Network Wins Big in 2018
PK Network won 20 (+5 honorable mention!) creative and marketing Telly and Hermes awards for digital, tv, print, and outdoor advertising for Mediacom, Mediacom Business, Fantástico and the New York Cosmos. We’re especially pleased to win the only two local, gold, People’s Choice Telly Awards, where winners are voted on by the public.
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