PreRoll Campaign for Xtream 1Gig Smashes It with Twitch Engagement and Wins Awards
Addressing gamer frustrations, Twitch was the perfect platform to inform data-hungry gamers about the benefits of Mediacom's Xtream 1Gig internet service.
Using a 3-month, heavily geo-targeted campaign in Mediacom’s footprint, we received very strong Video Completion Rates (VCR), outpacing Twitch’s VCR benchmark range of 74-80%* by averaging 92% VCR with 2,926,912 targeted impressions (*Twitch Advertising).
The campaign also won PK Network:
Platinum 2022 AVA Digital Award Winner - Social Media Campaign