When it comes to gaming, having fast internet can be the difference between life and death. So, when PK Network was charged with increasing awareness and communicating the benefits of Mediacom’s 1 Gig Internet service, we targeted gamers on Twitch’s video streaming platform.

We created a campaign consisting of 3 original pre-roll videos specifically tailored to gamers on Twitch. It addressed Gamer Rage—the frustrations gamers experience with sub-par internet—using an authentic tone that incorporated gamer terminology and lingo. Using a 3-month, geo-targeted campaign in Mediacom’s footprint, we received very strong Video Completion Rates (VCR), outpacing Twitch’s VCR benchmark range of 74-80%* by averaging 92% VCR with 2,926,912 targeted impressions (*Twitch Advertising).